articles

MAGIC OF LIGHTS® RETURNS TO EMPIRE POLO CLUB THIS HOLIDAY SEASON

Third Annual Drive-Through Holiday Lights Spectacular Offering Free Santa Photos

By Jennifer Becker November 7, 2024

This holiday season will be even brighter, merrier and more colorful as Magic of Lights returns and transforms Empire Polo Club into a vibrant drive-through holiday-themed light display. The festive event kicks off November 19 and runs through December 29.




For 2024, guests will have the chance to capture their holiday spirit with a special photo op featuring Santa Claus himself. As attendees visit the Holly Jolly Village, they will have the opportunity to take a festive selfie with Santa, creating cherished memories and a perfect holiday keepsake—all at no additional cost. Additionally, the brand-new MagicVision Selfie Filters will be unveiled featuring fun filters that will transform your selfies into festive holiday-themed images, perfect for sharing with friends and family. It’s a fun and festive way to make your visit even more memorable!




Produced by Family Entertainment Holdings, LLC, “Magic of Lights” will return to Empire Polo Club for the third annual time, featuring dozens of displays, festive favorites, and digital animation, all constructed with millions of individual LED lights to create a memorable holiday experience for the entire family.

"We are excited to return Magic of Lights to the Coachella Valley for a third year as it’s become a part of the Coachella Valley annual holiday tradition," says Ken Hudgens, CEO of Family Entertainment Holdings, LLC. “Our innovative creative team has designed a drive-through holiday wonderland light experience that promises to dazzle and delight guests of all ages.”

This year, 2024 stirs up more holiday magic with the opportunity to purchase a Magic of Lights unlimited Season Pass for one low price. There will also be new daily themed promotional nights for at-gate ticket discounts. For full details, visit MagicOfLights.com/CoachellaValley.


  Monday: Veteran and First Responder Night

  Tuesday: Taco Tuesday, show your favorite hot sauce to box office + Double Drive Thru– enjoy the

lights again right after you exit

  Wednesday: Santa Paws and PJs, come in your coziest PJs and bring your furry friend!

  Thursday: Spirit of the Season “Dress as your Favorite Holiday Character”

  Friday: Wear your ugly Christmas Sweater

  Saturday: Sports Team Spirit Day – Wear your favorite team jersey!

  Sunday: Seniors Night (55+)


"We are excited to host the Coachella Valley's holiday tradition, Magic of Lights, again this year. We have a variety of fun new displays and activities in the Holly Jolly Village for the entire family.  Every year, Magic of Lights brightens holiday spirits as guests experience this one-of-a-kind light show in the Coachella Valley,” says Mark Girton, VP/GM of Empire Polo Club/Empire Grand Oasis. “It’s a must-see on everyone’s holiday list!”




Guests can experience Magic of Lights' beloved holiday displays from the comfort of their own vehicle, including Prehistoric Christmas, Winter Wonderland, the 12 Days of Christmas, Toyland, festive Elves, and Reindeer Road.

Along with the 200-foot Enchanting Tunnel of Lights, there will be new and captivating light tunnels to enhance the festive journey.

Other dazzling displays include the 32-foot-tall animated Mattel’s Waving Christmas Barbie®, a Prehistoric Christmas scene, with life-sized dinosaurs celebrating the season, and the iconic BIGFOOT® Monster Truck. With over two million sparkling lights, Magic of Lights offers a nostalgic and festive experience that everyone will love.

Guests can also stop inside the Holly Jolly Village, which allows visitors to walk through a magical out-of-car area featuring Santa and Mrs. Claus, letter writing stations and other holiday activities along with singing trees, leaping arches, snowflakes and candy canes all synced to music.


QUICK FACTS - MAGIC OF LIGHTS

 2+ million lights per Magic of Lights event

 12.6 miles of light cord per Magic of Lights event

 3,750 staff hours to set up each Magic of Lights event

 The steel displays are designed, bent, cut and welded into about 800 frames that are combined in different configurations to create each show's giant winter holiday scenes. Each frame of each scene is designed using the latest CAD technology and hand built in-house from 15 pages of design specifications each.

 Each Magic of Lights show uses about 10 miles of steel to build the displays and 10 miles of LED lighting

installed inside the displays, there are 10 different colors of LED bulbs used in the shows.

 Scenes, such as the animated Mattel’s Waving Christmas Barbie, are as high as 32 ft. tall and as long as

several hundred feet. 

Magic of Lights shines daily from 5:30pm-9:00pm Sunday – Thursday and 5:30pm-10:00pm Friday and Saturday beginning November 19 through December 29. Tickets for this colorful seasonal event are on sale now and tickets are priced per vehicle. For a limited time and while supplies last, Santa Saver price starts at $15 per vehicle.

For a complete schedule and to purchase tickets, visit MagicOfLights.com/CoachellaValley